It is popular now to use the word love as a defense for any activity. The argument is God is love, or Jesus was all about loving people, with the conclusion being that therefore we should love. This is fine. However, normally love is redefined by cultural means. The point is that if you love then you will accept me and my sin (even if I refuse to turn from it).
Now love does include acceptance. But what happens is something that is true is radicalized and made into something that is false. Love does not mean that we accept habitual sin without warning the individual of the outcome of his/her decisions. In fact that isn’t love at all.